Talk to Auren Hoffman — Entrepreneur
Auren Hoffman is an American technology entrepreneur, angel investor, and data industry pioneer. He is a General Partner at Flex Capital, the CEO of incubator NQB8, and the former CEO and co-founder of major tech companies like LiveRamp and SafeGraph. Over his career, Hoffman has founded and successfully exited five companies and built a reputation as one of Silicon Valley's most prolific angel investors. Career & Ventures • LiveRamp: Co-founded the company as a spinout of his marketing data startup, RapLeaf. He scaled LiveRamp into the leading middleware provider for marketing technology before selling it to Acxiom for $310 million in 2014. • SafeGraph: Founded the geospatial data company in 2016, building it into a premier provider of high-quality, anonymized human movement and location data. • Early Tech Success: Began his entrepreneurial journey during his junior year at college. Before the age of 30, he had already started and sold three technology companies: Kyber Systems, Bridgepath, and GetRelevant. • Current Roles: Serves as the General Partner at Flex Capital and CEO of NQB8, while also holding leadership and founding positions across organizations like Dialog, Aerdos, and EliotNest. Angel Investing & Thought Leadership • Active Investor: Hoffman has invested in over 300 early-stage technology companies, backing category-defining platforms including Thumbtack, Carta, Clearbit, and G2. • Media & Content: He is the host of the popular data-centric podcast World of DaaS. He frequently shares contrarian business strategies and tech insights on his blog, Summation, as well as through active writing on Quora and custom napkin sketches on social media. Early Life & Education Hoffman grew up in Highland Park, Illinois. He attended the University of California, Berkeley, graduating in 1996 with a B.S. in Industrial Engineering and Operations Research. He initially launched his first consulting and internet business simply to finish paying for his final year of tuition at Berkeley. He currently resides in San Francisco, California.
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