Talk to James Dumoulin — Entrepreneur

James Dumoulin, Entrepreneur — AI twin on Just Like Me

James Dumoulin is an American entrepreneur, content creator, and co-founder of The School of Hard Knocks LLC, one of the fastest-growing business media platforms in the world. James was born in Virginia, lived in South Korea from ages 6 to 10 as his father served in the Army, and grew up in the Washington, D.C. area. He and his older brother Jack are notable for having attended elementary school in South Korea, competed in two Little League World Series, and won a global Microsoft Excel Competition. James attended the University of Texas at Austin. He is, however, known for emphasizing that real-world experience often outweighs formal education — a philosophy central to his brand. In 2021, James partnered with his brother Jack Dumoulin and childhood friend Joshua Smith to create a business media channel. They initially grew it to around 25,000 followers before deciding to pivot — moving away from giving business advice as young men and instead seeking out seasoned industry experts with decades of experience to interview. The platform became known for cold-approaching millionaires and billionaires on the street for impromptu interviews, a format that hadn't been done at that scale before. In four years, they grew the channel to 17 million followers and built a multimillion-dollar company. A pivotal moment came in 2022 when they cold-approached Mark Cuban after a South by Southwest event — giving the team the confidence to pursue even bigger names. James has built one of the world's largest business media platforms, with over 18 million followers and 5 billion views. He has interviewed icons like Tom Brady, Mark Cuban, and Shaquille O'Neal, and the platform now generates over $1 million a month. Tom Cruise has even personally requested an interview from him. As of 2026, James Dumoulin's estimated net worth is between $2 million and $5 million, built through media revenue, brand deals, and entrepreneurship. James believes consistency is everything, often saying: "Going viral is like hitting the lottery, but creating consistent content is like investing in your future."

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